Growing a Twitter Following

twitter blog photo

Having just set up our new twitter account in January I was keen to grow my twitter following. I had started another account at my previous job and in 2 and half years had 1700 followers. Since January I now have 130 followers and I am, of course, disappointed. So I have been racking my brains wondering why my previous account was successful and what I needed to do to replicate this success.

I used @tweetlevel to analyse the status of @vividechoUK and that of @BoldFacePro which was my previous account. This is what they said:

@vividechoUK is currently a “Commentator – these people individually have little influence. Their behaviour often resembles little more than adding a comment without contributing greatly to the conversation. Their influence should not be ignored but should instead be viewed as a collective to measure the trend of opinion around a subject.”

This did not lift my mood so I looked to see what my trust score was. It was low, apparently because few people RT or favourite my tweets. I then looked at @BoldFacePro who is currently categorised as:

“Curators – this group though having a far smaller audience are perhaps one of the most influential groups. Long after the idea starter and amplifier have left a conversation, it is the curator that maintains discussion. This niche expert collates information about a specific topic and is frequently sought after for advice about this specific area. They often take part in discussions with idea starters and are avid readers of topic-specific amplifiers.”

There are thousands of blog posts, books and articles written about social media, increasing your follower numbers and generally becoming an ‘expert’. Sometimes it’s best just to look back and see what you did well. These are my thoughts:

1. Build by stealth. I have decided to be less concerned about numbers and more interested in the people who are following me. The list will grow in time if my posts are of interest.

2. Find my voice. Obsessing about how many people are following me isn’t beneficial (or healthy) so I have ditched the numbers game and am instead focusing on finding my voice in the ‘twitter-sphere’. It takes time to decide who your audience is. Once you have found them the next trick is to be mindful of posting tweets that will interest them. Tone of voice and relevancy to the business sometimes stop me from tweeting. Maybe I will be a bit less worried about these things and sometimes just share things that have no link whatsoever to what I do but are more linked to who I am.

3. Develop an offline community. One of the reasons BoldFace has a large following and is influential is because we offered a lot of real world opportunities, courses and events. These were targeted at young people and those were the people who followed us. We met with other providers and businesses at networking events who offered similar things. We began to share and promote each other’s work. RT’s from people with 10,000 followers reaps rewards, but they did it because they trusted us and they trusted us because they met us. We also offered paid speaking and training opportunities for them which strengthened the relationship.

4. Be useful. I used to seek out free or cheap courses for young film-makers, internships, work experience and jobs. Follow Fridays were often from accounts that had a following of young people looking for work. The next task is to find out what my new followers need, what would enhance their working day or make their lives a bit easier.

5. Enjoy it. Because otherwise what’s the point?

 

Post by Rachael Clohesy

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